Shoestring Google AdWords Campaign – My Little Secret for Cheating the System

So you want to advertise on Google, but you don’t have the budget necessary to pay top dollar for top keywords. Want to know a little secret? You can advertise with top keywords at any price you want. You heard me right…set your keywords to any price you want and your ads will still display.

Most people, when trying to compete, will either adjust their CPC rate upwards to match the minimum keywords price that Google sets, or if the keyword gets too pricy they will pause or delete it. How unfortunate. When you do that you are pissing your ad campaign out the window.

Now before I get a bunch of comments telling me that I don’t know what I am talking about…you are wrong and I am right. I have proven it on two separate occasions but…

There are Trade-Offs

It may be true that the ads will appear hardly ever over google.com directly, but they will display on content providers using AdSense. Remember this is an advertising on a shoestring budget. As time goes on and your traffic and revenues start to increase, you can start to pay more for your keywords.

Until then use this little used trick to help you promote your site.

Hey Mad Ape…How much do you bid for keywords?

You could go as low as $0.01 but I do not recommend it. You will get minimal impressions. When I do a Shoestring Google Campaign, I set my default bids to $0.10 per click and my daily budget to $10.00. That would translate to 100 clicks daily if all of my clicks occur. Although I usually do not obtain the maximum daily budget, I do usually obtain at 50%.

Experiment

What works for me may work differently for you. Experiment with your CPC rates. Maybe upping the default to $0.15 will result in more clicks because more ads are served.

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